Organization

The Rappé family is not new to the world of wine. Tom and Lorrinda have shared a passion for all things wine for more than 25 years. They have successfully owned and operated their own enterprise within the global wine industry: Napa Ranch Wines. And recently—fermentation started in 2017—they started their own wine brand: Rappé Family Vineyards.
Website: https://rappefamilyvineyards.com/


Challenge

Rappé Family Vineyards is a small brand—by choice. They do small batch production, with only around 600 bottles of each varietal. Tom and Lorrinda wanted high-quality labels that represent the care and love that goes into crafting each wine, but they didn’t need thousands of labels.
The Rappé Family wanted to have one basic label—the same for all varietals—and be able to control how many labels to print for each varietal.


Solution

Labeltronix set the Rappé Family Vineyards up with their Dynamic Hybrid Solution.
There’s one high-quality branded label design that they order from Labeltronix as needed. And with their on-site Epson printer, they can add the varietal name, vintage, ABV, and do so in different colors and fonts.

Labeltronix helped the Rappé family learn the new technology and is always there if technical questions or issues come up.

In the future, the Rappé family plans to use the Dynamic Hybrid Solution to offer customized, personalized labels for private events like weddings.


Results

With the Dynamic Hybrid Solution, Rappé Family Vineyards has reduced waste, found the label quality they desired, and has flexibility to go where the brand takes them.
They’re already seeing the return on their investment.

Two of Rappé Family Vineyards’ wines won awards at the 2021 San Francisco Chronicle Wine Competition, the largest competition of North American wines. The 2017 old wine zinfandel won bronze in the Zinfandel: $32.00 – $34.99 category. And the 2017 cab won silver in the Cabernet Sauvignon: $30.00 – $34.99 category.
Winners are chosen based on flavor profile and value, and the Rappé family said, “The package showed itself nicely.”

“There’s no waste; we print as many labels as we need for our orders and off we go. And we still get to use quality labels, which we need for our premium product. We’re very happy with that.”

Lorrinda Rappé, Proprietor, Rappé Family Vineyards